The Importance of a Workplace Engagement Strategy 4 years ago

It might be easy to overlook the importance of structured team-building activities, especially if you’re running a small or medium enterprise. But these events are at the heart of every successful company, as they foster employee satisfaction and improve morale over time. Although there is an apparent increase in consciousness about the vitality of these events, many leaders do not have a specific engagement strategy. This is despite the fact that companies with engaged employees make 2.5X the profit. But what are the specific impacts of team-building that lead up to such results? Read on to learn more.

Knowing Each Other Better

It is no secret that we interact more comfortably when we share a connection with someone. But it’s very easily-forgotten that this fact applies to all contexts and environments, including the workplace. The more individualistic tasks become, the less workers are naturally motivated to engage and get to know each other better. This is where a team-building event might come in handy, as it would create friendships that otherwise did not have a space to be cultivated. It would foster employee happiness and promote mutual understanding.

More Effective Communication

Every year, a countless number of projects are dropped due to a lack of communication, or a simple misunderstanding that adds up to large failure. But, as a direct byproduct of the first point, mutual understanding would lead to more effective communication. This is because employees will get a better feel for each other’s personality types and different work ethics. That way, they’ll adapt to one another’s styles in a complementary manner, resulting in more effective communication, and a higher chance of success for their work.

Creativity needs collaboration to feasibly manifest itself.

Trust and Collaboration

Knowing people from different departments and backgrounds fosters creativity in the workplace, as it introduces employees to newer horizons that they would not have been exposed to otherwise. But, in most cases, this creativity is in need of different collaborative forces to manifest itself in some feasible product. Over time, engagement will build up trust among coworkers to tread confidently toward these collaborations. And, working as a team, they’ll also be more empowered to come up with larger projects that may switch up the entire trajectory of the company in a better direction.


Networking is especially vital for millennials as a growing generation of entrepreneurs and interdisciplinary workers, but many of us overlook the networking opportunities right under our noses. Chances are, the most relevant individuals with whom we want to build bridges are the ones right around us. So, team-building activities would give room for these connections to grow, benefiting the employees and the company as well.

Developing a Sense of Community

Team-building events would make the workplace a friendly and amicable environment, leading employees to show up excited and innately motivated to contribute to the company mission. Every job gets boring or frustrating at times, but the development of a sense of community around a shared goal internalizes that go-getter attitude with employees even on a rough day.


With all these benefits, we bet you’re excited to get going with an engagement strategy! So, this November is Engagement November on the Countr blog! It is a month-long theme of entries on team-building. Every week, there will be a new element or activity idea discussed in detail to help you organize your next team-building event. So stay tuned for our weekly entries!


P.S. If you have remote teams, these team building activities from Alliance Virtual Offices are worth to try!

This entry has 2 replies

Commenting is Disabled on The Importance of a Workplace Engagement Strategy

Dear Azmeena,

I’m glad you enjoyed it. Thank you for your comment!

– Abdul