In 1981 American Airlines (AA) introduced the world’s first Frequent Flyer Program. This smart campaign, coined by a group of marketing geniuses, thanked flyers for their loyalty by offering them points to get better deals in the future. It …
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2015 - The Year Of Retail Comsumerization 8 years ago
We are on the brink of a new era of payment methods and financial technologies. E-commerce is booming, but brick and mortar stores are still growing strong as well. Many merchants have decided against picking sides, but chose to …
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